More than a show - it's fashion for a cause
Our mission is making a big impact within our community, we need your help!
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About Our Event
The Show that Turns Western Fashion into Impact
Launched in 2019 by Peyton Gay, the event has already raised over $600,000 for the Western Sports Foundation (WSF), funds that provide critical support to rodeo athletes and their families. Each year, the runway comes alive not just with fashion, but with purpose.
And it’s not just a show, it’s an auction like no other. Exclusive items strut the runway alongside bull-riders, their families, and models, creating an electric, one-time-only chance to bid and take home a piece of this special event.
Get ready for an afternoon that blends rodeo grit with runway glamour. Peyton’s Project Runway has become a must-see event during PBR Team Finals weekend, showcasing bold Western fashion, artistry, and one-of-a-kind style moments. We can't wait to welcome you there!
Be A Part of the Runway
Donate an Auction Item
Have the perfect item to be featured on the runway? Submit the details here and our team will reach out to coordinate further details.
All donations are 100% tax-deductible.
WHO ARE YOU SUPPORTING
WSF - A Lifeline for Rodeo Athletes
When you support Peyton's Project Runway, you’re doing more than buying a ticket, you’re helping rodeo athletes when they need it most. From covering bills after injury, to offering free therapy sessions, to scholarships and career tools for “life after the ride,” your generosity fuels the safety net that keeps our athletes strong.
Learn more at wsf.org.
