Launched in 2019 by Peyton Gay, the event has already raised over $600,000 for the Western Sports Foundation (WSF), funds that provide critical support to rodeo athletes and their families. Each year, the runway comes alive not just with fashion, but with purpose.

And it’s not just a show, it’s an auction like no other. Exclusive items strut the runway alongside bull-riders, their families, and models, creating an electric, one-time-only chance to bid and take home a piece of this special event.

Get ready for an afternoon that blends rodeo grit with runway glamour. Peyton’s Project Runway has become a must-see event during PBR Team Finals weekend, showcasing bold Western fashion, artistry, and one-of-a-kind style moments.  We can't wait to welcome you there!

When you support Peyton's Project Runway, you’re doing more than buying a ticket,  you’re helping rodeo athletes when they need it most. From covering bills after injury, to offering free therapy sessions, to scholarships and career tools for “life after the ride,” your generosity fuels the safety net that keeps our athletes strong.

Learn more at wsf.org.