THE FOUNDATION

THE PINK-O CHARITABLE FOUNDATION is thrilled to have transitioned from an Annual Event founded in 2021; into a 501(c)(3) in 2024, and now a 365/366 day a year purpose.

THE PINK-O MOVEMENT

Breast cancer isn’t waiting for the “right” age anymore. It’s showing up younger, faster, and with a fierceness that no one saw coming, but it’s here. We have the knowledge. We have the tools. What we don’t have is time to stay silent or let anyone walk into a diagnosis too late. THE PINK-O MOVEMENT is igniting empowerment, knowledge and access to what is needed in this new reality we are living in. Our cause is a part of culture, not just charity. THE PINK-O MOVEMENT is how advocacy and action becomes iconic. JOIN US AS AN ICON IN THIS NEW LIFELINE.

PINK-O. THE MOVEMENT. THE BRAND. THE CAMPAIGN. THE REVOLUTION. THE LIFELINE.

ABOUT THE CAUSE

100% of all profits support the PINK-O Movement initiative with UM Sylvester Comprehensive Cancer Center, focused on younger adults in their 20s and 30s at an unprecedented rate of higher risk for breast cancer. The initiative delivers a high-impact, first-of-its-kind awareness campaign; risk assessment, high-risk surveillance, and early detection through UM Sylvester’s Breast C.A.R.E. Clinic, as well as psychological support, integrative wellness, and lifelong survivorship support through UM Sylvester’s Survivorship and Supportive Care Institute.

Other areas of focus will include onco-fertility preservation and guidance, cutting-edge reconstruction options, and sexual health, led by world-renowned experts at UM Sylvester. These efforts create a vital lifeline for a new generation that is now part of the statistics. We are forging a future where younger patients don’t become one and not only survive, but are empowered to fully live, physically, emotionally, and generationally.