THE FOUNDATION

THE PINK-O CHARITABLE FOUNDATION is thrilled to have transitioned from an Annual Event founded in 2021; into a 501(c)(3) in 2024, and now a 365/366 day a year purpose.

THE PINK-O MOVEMENT

Breast cancer isn’t waiting for the “right” age anymore. It’s showing up younger, faster, and with a fierceness that no one saw coming, but it’s here. We have the knowledge. We have the tools. What we don’t have is time to stay silent or let anyone walk into a diagnosis too late. THE PINK-O MOVEMENT is igniting empowerment, knowledge and access to what is needed in this new reality we are living in. Our cause is a part of culture, not just charity. THE PINK-O MOVEMENT is how advocacy and action becomes iconic. JOIN US AS AN ICON IN THIS NEW LIFELINE.

PINK-O. THE MOVEMENT. THE BRAND. THE CAMPAIGN. THE REVOLUTION. THE LIFELINE.

ABOUT THE CAUSE

100% of all profits from PINK-O de Mayo® go directly to UM Sylvester Comprehensive Cancer Center for the Breast C.A.R.E. (Cancer Assessment Risk Evaluation) Clinic/Program and Psychological Support & Integrative Wellness Services. In alliance with UM Sylvester Comprehensive Cancer Center, we are the new front line, a revolution driven by science, powered by love, and rooted in the responsibility to change how this disease disrupts lives.

UM Sylvester Comprehensive Cancer Center is the only NCI designated Cancer Institute throughout South Florida. NCI-Designated Cancer Centers are a select group of institutions recognized by the National Cancer Institute for meeting the highest national standards in cancer research, prevention, and patient care. This designation signals that a center is among the nation’s leading hubs for cutting-edge cancer science and treatment.