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Mission moment

2026 Mission Moment - Period of Purple Crying program materials

Every Cry Matters. Every Baby Deserves Safety.

Imagine being a new parent, exhausted and overwhelmed, holding a baby who won’t stop crying. In those moments, stress can turn dangerous. The Period of PURPLE Crying program gives families hope and tools to cope, preventing tragedies like Shaken Baby Syndrome.

This isn’t just education — it’s protection. It’s saving lives. 

Your gift ensures parents have the support they need when they need it most.

Together, we can turn frustration into understanding and keep babies safe. 

Please donate today.