5th Annual Butterfly Ball

Saturday, February 24, 2024

Event Details


The Alana Rose Foundation is excited to host the 5th Annual Butterfly Ball! 




Saturday, February 24, 2024

5:00 - 10:00 pm

Madison Concourse Hotel and Governor's Club


This year's theme is "Over the Rainbow".  We will highlight stories of pregnancy after loss, celebrate "rainbow babies", shine a light on the "dark side" of the rainbow, and learn more about the unique challenges faced by members of the LGBTQ+ community.


VIP guests are invited to dress to impress and "flutter by" the Madison Concourse Hotel and Governor's Club for a fun and memorable evening. Walk the purple carpet and have free professional photos taken by Little Frog Photography, enjoy Butterfly Martinis and live music during our Butterfly Social Cocktail Hour, feast on a 3-course gourmet dinner (including dessert from Nothing Bundt Cakes), hear inspirational messages from special guests, honor and remember our angel babies during a candlelight moment of remembrance, and dance the night away at our After-party with a Live DJ! 


No Babysitter?  No Problem!

Sign your kids up for the BUTTERFLY BALL KIDS PARTY!

Kids will be able to hang out in an adjacent room and enjoy a variety of kids' activities. Pizza and snacks will be provided. Kids are welcome to join the adults on the dance floor or can continue their own party hosted by DJ Quentin.


Tickets must be purchased no later than SUNDAY, February 18, 2023.


Click HERE to Purchase Tickets!


For those unable to attend in person, the event program will also be live-streamed and the silent auction will take place online. We will continue to monitor the ongoing COVID-19 pandemic and adjust, as needed, to ensure the safety of all attendees.


Click HERE to register for FREE to access the live stream program and online silent auction. 


Proceeds from this year's event will support the mission of the Alana Rose Foundation to raise awareness and provide hope, healing, and support to families who experience pregnancy and infant loss.



SCHEDULE OF EVENTS


Online Silent Auction (FREE)

  • This year’s silent auction will be online!
  • Bidding begins on Saturday, February 17th at 9 am CST. 
  • The auction closes on Saturday, February 24th at 9 pm CST.
  • Register for FREE to view and bid on items.


5:00 – 6:00 pm CST Butterfly Social Cocktail Hour with Live Music


6:00 – 7:00 pm CST 3-Course Gourmet Dinner (including dessert from Nothing Bundt Cakes)


7:00 – 8:00 pm CST Butterfly Ball Program (FREE LIVESTREAM)


8:00 – 10:00 pm CST After-party with Live DJ


Sponsorship Info


We need your help to make our annual fundraising event a success! 

We are in need of donations for the silent auction that will occur at the event.  By donating a service, experience, item, or gift card, you’ll be making a tax-deductible contribution and will benefit from the exposure of your company’s name to those who attend the event. Donors will be acknowledged on our website and social media outlets. Additionally, there are several sponsorship opportunities available for your consideration, which are described below. In-kind goods and services are also appreciated. Please email AnnualButterflyBall@gmail.com for more information or to make a donation.

All contributions are tax-deductible through the Alana Rose Foundation, Inc. (Federal EIN #84-2839389).


THANK YOU TO OUR 2024 SPONSORS!



Purple Emperor Butterfly Sponsor







Monarch Butterfly Sponsor






Queen Butterfly Sponsor





Ken and Rose Nelson




Pink Rose Butterfly Sponsor 








In-Kind Sponsors


























Alana Rose Foundation



The Alana Rose Foundation was founded in 2019 in loving memory of Alana Rose Whitmore. 

Alana was born to eternal life on Tuesday, February 26th, 2019 at 3:14 am at 32-weeks gestation due to a placental abruption. 

"Her wings were ready, but our hearts were not."

The mission of the Alana Rose Foundation is to help raise awareness and provide hope, healing, and support to families who have experienced pregnancy and infant loss.  We envision a world where all families who experience pregnancy and infant loss receive the love and support they need throughout their grief journey so they may, ultimately, be transformed by their experience in a way that promotes hope and healing. 

The Alana Rose Foundation is a tax-exempt 501(c)(3) public charity (EIN # 84-2839389).

To learn more about the Alana Rose Foundation, visit AlanaRose.org!


Online Silent Auction Information

The online silent auction opens on Saturday, February 17th, 2024 at 9 am CST and closes on Saturday, February 24th, 2024 at 9 pm CST.  

You must REGISTER in order to bid on items. Registration is FREE! 

Winners will be contacted after the auction closes with more information on payment and pick-up/shipping options. 

In-person attendees can pay for and pick up their items at the event.

Payment can be made through the ClickBid online payment system; however, to help avoid the transaction fee they charge, we recommend sending payment directly to the Alana Rose Foundation using your preferred payment method:

Venmo: @alanarose-foundation

Paypal: paypal.com/us/fundraiser/charity/3880153

Check payable to:
Alana Rose Foundation
2147 Frawley Drive
Sun Prairie, WI 53590

Once payment is received, non-bulk items (i.e. gift certificates) will be shipped for free to any US location. We recommend pickup for larger items to avoid high shipping costs. Pick-up can be arranged in the Madison or Milwaukee area.

Special thanks to the MANY individuals and businesses who donated items for this year's online silent auction.

Auction Preview

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